The Rise of Entertainment at Sporting Events
The recent announcement that York lads Shed Seven will be headlining the Rugby League Grand Final this weekend has certainly added to the excitement of the approaching event – not least for fans of British alt-rock!
Of course, this is just one of a great many sporting events that have played host to major musical acts throughout recent years – but just where did this trend come from?
In this article, the live act music agency Twisted Entertainment take a look at the history of this fusion of sport and music.Continue Reading…